Rustica Sourdough is a Melbourne institution founded 13 years ago by Brenton Lang, a talented baker who launched the brand on the back of his five-ingredient, high-quality sourdough.
Now, the business operates both popular retail cafes and is a thriving wholesale business supplying bread, croissants, doughnuts, and more across Melbourne.
We spoke with Eoin Pehm, Rustica's Wholesale Manager who told us why the right technology is so important to keep the business rising - including why they decided to use Omni, the Ordermentum AI feature making centralised, automated ordering a reality for Australian wholesalers.