Trade shows are hard work, expensive, time consuming, and not to mention a logistical nightmare! But when you’re there, set up, proud of your display, nothing beats being a part of the industry, connecting with like-minded businesses, potential customers and thought leaders in the space.
Ordermentum has built a suite of marketing features to help suppliers cost effectively acquire new high quality customers, and many of these can be used at trade shows.
Here are 8 ways we can get more out of your experience:
At last count, nearly half of the hospitality industry are already using Ordermentum, and our Suppliers have told us how important it is to let prospective venues know that they Re available on OM…If you are going to a trade show, make sure to let us know and we will send you or hand deliver Ordermentum signs for your stand. Ordermentum now connects with over 39,000 Australian venues (growing daily!), and we have connected over 50,000 new Supplier and Venue relationships, we are trusted by the Venues who use us, and they will recognise our logo and have our app in their pocket already.
Our most popular feedback from Venues is “I wish all my suppliers were on Ordermentum” - so a visual indicator to show you are on Ordermentum removes any friction between you and that first order.
Get your profile up to spec if you haven't already, prospective customers will be browsing your instagram account as soon as they walk away from your stall - be ready and - Follow @ordermentum and tag us in your social media posts and we will reshare and promote your content. If we are also exhibiting at the event (MICE, Foodservice Australia, or the Baking Trade Show), we will be proactively generating a lot of content and will include your brand!
Once a venue connects with you in the app, you can chat directly via our chat functionality. Our chat feature is one of our fastest adopted features - both venues and suppliers love being able to connect and chat directly, and to keep all the information in one place. If there are any issues with the order, delivery instructions required, or product queries - you can speak directly and seamlessly to each other via chat.
Be able to vet your new leads instantly with our new feature that provides you a quality rating of the venue that is wanting to trade with you (something like this).
The real time digital catalogue is at the core of creating an amazing ordering experience for your venues. Prospective customers can scroll through your catalogue and see your range displayed through beautiful imagery. We have seen sales spike dramatically after venues have access to images of the products, and easy to navigate categories.
PLUS. Don’t forget to set up your profile with a video introducing yourself, your key information, and top selling products - we see that profiles with video content convert new customers at a much higher rate than wholesalers that don’t have a video or a completed profile! No brainer.
Take away the friction of lengthy credit checks, and remove the stress of not getting paid with Ordermentum payments. Ordermentum has processed over $1 billion in payments for the hospitality industry, and with the best payment features in the industry our focus is on ensuring our suppliers are paid quickly, paid securely, with no bad debt. giving your customers the best possible experience, and ensuring you have strong cash flow and real time insights into how your business is performing.
We always ask our wholesale customers what their favourite feature is, and Growth Engine is always top of the list. Growth Engine uses smart recommendations to connect venues to new suppliers, and is by far the most cost effective customer acquisition channel for wholesale suppliers. We use the word ‘smart’ because we don’t proactively promote competitive suppliers to your customers ever, but we will promote complimentary suppliers to give venues a better experience.
Growth Engine PLUS goes one step further and allows suppliers to set up a publicly accessible product catalogue (curated by you), where venues can order straight away. This is great for trade shows as customers can instantly see your product range and order on the spot! Ordermentum suppliers get a dedicated Growth Engine specialist to help you grow your customers, and we have found that suppliers who adopt all our features grow on average 40% YoY!
If we are also exhibiting at the Trade Show - come and say hi! And let us know beforehand you will be exhibiting. We will always have a content team there to support and amplify our customers. Your success is our success, and we will do everything we can to ensure you have a successful trade show, minus the stress.
Check out some of our trade show wrap ups here: