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The Benefits of Good Cash Flow Management

If you're wondering what you can do to keep your business ticking along without borrowing money (or even worse running out altogether) then look no further than good cash flow management. 

Cash flow is the lifeblood of startups and small enterprises and it's easy to see why. Cash is what allows your business to survive. Without adequate money coming through the door, you won’t be able to cover your monthly expenses or even consider expanding your business.

As Clive Lewis, head of enterprise at the Institute of Chartered Accountants in England and Wales, says, “there is an old maxim that no business ever collapsed because of lack of profitability but many have gone under because they lacked cash. Managing your cash resources and making sure you have enough to meet your needs, such as paying wages, buying supplies and meeting your personal financial requirements, is absolutely critical.”

But good cash flow management isn’t just about having a constant stream of money coming in. It also enables you to future-proof your business. Here are some other benefits of good cash flow management. 


No doubt this is the biggest advantage of good cash flow management. Managing your cash flow well, will let you predict how much money you’ll be bringing into your business and ensure that it's always more than you'll need to spend.  


Your employees are the "frontliners", who help you keep your business running and more often than not good staff are hard to find. Therefore, paying your staff on time is not only the right thing to do, it also makes good business sense.

With good cash flow management, you’ll never have to worry about whether you can pay your staff on time as you will be able to regularly set aside cash for their renumeration. 


Need baking flour to complete that pastry order? Or flavourings to add to your cold beverages? Managing your cash flow properly allows you to have a clear projection of your account payables. So you'll be able to purchase the ingredients you need when you need them. And when you find yourself consistently maintaining a positive cash flow you can even start thinking about expanding your product line. Awesome!


There’s nothing more stressful than running out of money. Fortunately, with good cash flow management, you'll worry less about making ends meet because you'll have enough money in the bank to meet all your obligations. 

Increased stress levels aren’t good for a busy entrepreneur like yourself. Not only can it affect the way you run your business but it can also have a detrimental effect on your staff and customers. Being in a positive cash flow position means you'll be able to run your business more effectively and concentrate on more of the fun stuff.


If you don’t have a good cash flow management plan in place, you will find yourself guessing how much money you need to spend for each payable. This usually results in overspending or worse - using cash you have reserved for something else.

Managing your cash flow effectively, will give you greater control over your cash. Your spending will be contained and you can guarantee you will have enough cash reserves to use in case of unexpected expenses.


For most startup and small business owners, there is only one thing they want to see: their business thriving. An effective cash flow management plan will prevent you from running out of money so you can always say yes to growth opportunities.

Effectively managing your cash flow is the key to your business’s success. By implementing a smart cash flow management strategy you will be able to address any shortfalls immediately, set up your business for future growth and have peace of mind that you will always be able to pay your bills on time.

Not sure how to manage your cash flow properly and ensure you have a positive financial position? Here are some quick tips we’ve put together just for you:

1. Perform a regular cash flow forecast - estimate how much profit you’ll be bringing in and how much money you will spend.

2. Save the cash you have on hand. Before purchasing anything, always ask yourself first: do I really need it?

3. Maintain cash reserves to cover unexpected expenses or shortfalls.

4. Improve your account receivables by making sure your customers pay you on time.

5. Automate your invoicing to prevent delayed payments.

6. Boost your sales to guarantee you always have more money coming in than going out.

7. Keep the money coming in by offering different payment methods.

8. Always pay close attention to your daily ordering activities. That will give you essential information that could help you predict future sales.

9. Consider offering shorter payment terms.

10. Leverage technology or the online tools that can help you get on top of your cash flow. For example, an accounting software, an inventory system, or an order management app.

More business advice like this when you visit our blog. 

Avlya Jacob

Avlya Jacob is a content writer at Ordermentum. When not working, she enjoys writing online novels and spending time with her husband.

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