Mateo Soda: "Valuable direct relationships...with way fewer headaches"
“It saves time, reduces errors, and makes you look sharp. Plus, you still get to keep those valuable direct relationships - just with way fewer headaches.”
Olie Ford, Founder, Mateo Soda
After spending time living and working in Argentina, Olie Ford noticed that yerba mate, an energy drink he'd become hooked on while living and working in Argentina, was almost invisible in Australia.
With an aversion to caffeine but a need to remain focussed and alert while he worked as a chef, Olie started making cold and fruity versions of yerba mate. His in-depth knowledge of the hospitality industry, as well as his love of design, branding and storytelling led to the creation of Mateo.
“I think Australian drinking habits are quietly shifting. There’s a growing appetite for drinks that are more sophisticated, more intentional, and increasingly lighter on alcohol and random ingredients no one's heard of,” says Olie.
We speak to Olie about how he’s grown his business and how Ordermentum is supporting Mateo on their upward trajectory.
What makes Mateo Soda resonate with customers so much?
It’s something different. Not tea, not kombucha, not soda, not coffee, not an energy drink - it’s its own thing. The flavour is sophisticated and refreshing - and it lets the yerba mate shine.
On top of all that, the brand is fun and playful. We don’t take ourselves too seriously.
What are the main challenges you’ve had with scaling and growing your business?
No outside funding. I paid for the first batch through savings and built it from there, so every dollar has had to count.
No big marketing budget, just word of mouth and backing the product to do the talking.
Why did you first start using Ordermentum?
Manual ordering is time consuming (emails, texts, spreadsheets) and time is precious. We needed to simplify things without losing the personal touch that venues love.
What have the main benefits of Ordermentum been when it comes to ordering admin?
- Saved us at least 10+ hours a week on order admin. We can spend more time on the stuff that actually grows the business - brand, customer experience, and sales.
- Fewer mistakes, fewer delays, less confusion.
- The digital catalogue makes it easy for venues to browse and order - no more chasing up on pack sizes or pricing.
- We now spend less time on admin, and more on the stuff that actually grows the business - brand, customer experience, and sales.
How have Payments through Ordermentum made running your business easier?
The Payments feature has been super smooth, and payments are now predictable and reliable. We’ve simplified our finance stack and spend way less time reconciling invoices.
Additionally, it's improved our cash flow and made things more stable overall.
What do you think of Growth Engine?
A great way for venues to find products that fit and a great way for us to grow without a sales team. We’ve built some really solid new relationships through it.
What has your experience been with Sign Up Links?
Super easy to onboard new venues. Especially useful when someone DMs us or emails - we just send the link and they’re good to go. Having it on our website helps too. It shortens the sales cycle and gets people ordering faster.
In what other ways has Ordermentum helped you grow?
Promotions help us highlight new flavours or seasonal pushes. Insights show us what's working and where to improve.
What do your venue customers say about Ordermentum?
Our venue customers say Ordermentum is easy, smooth, and clear. They get access to everything they need - pricing, product info - all in one clean, digital place.
What would you say to another supplier considering using Ordermentum?
If you want to stay sane - just do it. It saves time, reduces errors, and makes you look sharp.
Plus, you still get to keep those valuable direct relationships - just with way fewer headaches.
Ordermentum has grown supplier businesses all over the country and we want to help you. Book a FREE, fast demo and let us answer all questions.
At a glance
- SUPPLIER Mateo Soda
- LOCATIONMelbourne, Victoria
- INDUSTRYDrinks




