About Us

Born out of the realisation that business to business ordering was not keeping pace with the significant technical advances in the consumer web ordering landscape, Adam Theobald and Andrew Low founded Ordermentum in 2014.

The best thing about Ordermentum is that our team has significant experience working in and with the food and beverage sector. Ordermentum brings together a unique combination of supplier, retail and technology experience in the food and beverage sector.

Our People

Andrew Low
Co-Founder & CEO – Andrew Low

Andrew has a unique mix of experience spanning the finance and FMCG industries. A qualified accountant and CPA, Andrew embarked on a 10 year career as a finance professional with Unilever, spanning several roles in both Australia and the UK. With a passion for general management, an FMCG sales role in a Suntory food business then led Andrew in 2010 to securing the Managing Director position at Toby’s Estate Coffee, a market leader in the specialty coffee industry.

Andrew guided Toby’s Estate through 4 consecutive years of 25% sales growth. This included taking the business from a NSW supplier with 40 staff to a global brand with 350 staff.

Under Andrew’s leadership as CEO, Ordermentum is now used by more than 3000 Australian retailers and several prominent suppliers including Lion, Luxe Bakery and Gabriel Coffee. He drives the company’s vision and growth, and is recognised as one of the key innovators in the Australian F&B sector.

Adam Theobald
Co-Founder & CPO – Adam Theobald

A renowned Australian entrepreneur, Adam also founded Beat the Q (now known as Hey You), which is a mobile ordering and payments app used by consumers in cafes and quick service restaurants. The Beat the Q Group has processed more than 20 million transactions, and the app is considered one of the most successful consumer mobile ordering and payments apps in Australia.

Adam is passionate about Australian technology businesses. Adam first entered the emerging tech space when he joined ASX listed tech startup Freshtel, where he headed up corporate affairs. Following this, Adam also founded Cassa Pacific and ParkSlide before starting Beat the Q.

Adam holds a Bachelor of Computer Science and a Masters of Commerce from the University of Sydney.

Chairman – David Gordon

David Gordon, appointed as Independent Chairman of Ordermentum, brings enormous M&A experience and domain knowledge in the wholesale food and beverage space, having founded Nudie Juices. In addition, as the co-founder and Chairman of ecommerce fulfillment technology provider, ShippingEasy, David has first hand experience in a tech startup. David is also currently Chairman of Channel 10.

Want to know more? Contact us.

In the News

Startup dailyBIAFR-logosus