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Stand out to high-quality customers with these no-brainer features

You never get a second chance at a first impression, so looking your best with potential customers is crucial. These popular features will make sure your ideal customers always ‘swipe right’. 😘



Highlight products to help them ✨stand out✨ in your shop

This handy feature lets you promote new products, specials, or staff picks, which makes them look more exciting to your customers.

If you’d like to test out this feature, simply create a new product or edit an existing one and choose which highlight badge is suitable for that specific product. You can choose from the following highlight badges: New, In Season, Staff Pick, Best Buy and On Special.

Flaunt your communication skills with 'Notes'

Communicate easily with all your customers and potential customers by leaving notes on the front page of your digital catalogue which everyone will read when they order from you. 

If you have a new customer special, you can let all of your potential customers know what you've got on offer, just for them! Likewise, your existing customers will only see the note you've written specifically for them. For example: What you want them to know about doing business with you that week, such as adjustments to trading days during the Christmas holidays. 

Use high-quality photos and images to create immediate trust 📸

Make sure that your logo and brand image are in high resolution and that all your product images are high-quality photos that you’d be happy for hundreds or thousands of venues to see. Depending on how big your product range is, you might want to sit down with a big glass of wine while you do your image updating. We promise it will be worth it!

Handy tip: If you make your own products from scratch, we recommend taking Instagrammable photos of them in good lighting so that they excite your customers and you’ll be able to repurpose the photos for your social media. How’s that for two birds with one stone?

Connect with and win over more customers with a video ad 🎥

Add a video to your GE profile that'll help you connect with and win potential customers! Let your Success Manager know when your video is ready to upload and we’ll upload it for you.

We’d recommend making a video that’s under 90 seconds long, which talks about your company story and your products as well as introducing members of your team.

We highly recommend that you take advantage of this sales tool. Let your Success Manager know when your video is ready to upload and we’ll upload it for you

Optimise your ‘About’ page for maximum impact 

New and existing customers will be able to see some more information in your new ‘About’ page, like your minimum order value, free freight threshold, your payment terms, and if they can pay you with credit card. 

If you’d like to update what information your customers see on your About page, you can do this by going to Settings > New Customers > Growth Engine Profile, or contact your Customer Success Manager and they'll be happy to help you out.

Expand your delivery area to get more customers

Thanks to your feedback, we'll now only let customers find you on Ordermentum if you can deliver to their venue. It might be worth checking what your delivery areas are set to, and you can do this by speaking with your Customer Success Manager. 

If you like, they can help you add more areas to your delivery list so that you’ll be seen by more potential customers. 

We hope you found these updates and tips for standing out to your customers helpful. Remember, you can reach out to your Customer Success Manager at any time if you’ve got questions. 

Whether you’re a venue or a supplier, we’re always updating you on the latest updates and ways to get the most from Ordermentum. Check out all product updates.

 

Alexandra Hockey Parmenter

Product Marketing Manager at Ordermentum. Small town New Zealander turned Melbournite foodie, who's obsessed with her two tiny Yorkshire Terriers.

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