La Spiga Bakery: “It’s assisted greatly with marketing. Products sell themselves”
"We've streamlined everything because of the platform….This has given us the time to develop new products for the Sydney cafe market and spend more time speaking to customers about how we can add value to their cafes."
- Mark Scalia, General Manager, La Spiga Bakery
La Spiga Bakery is a third-generation family business that has been delivering fresh baked goods to the Sydney cafe market for over 40 years.
Despite being around for such a long time, they’ve managed to stay energised, constantly innovating their business and products, and always looking for that point of difference for their customers. This could be teaching customers how to best utilise their products, supporting them with new menu ideas and direction, or working with them on product display.
We spoke to General Manager Mark Scalia about how the right tech can transform even the longest-running businesses.
What are the main challenges you've faced with scaling and growing your business?
The biggest challenge has been putting new systems and processes in place to maintain efficiency while preserving those personal relationships and good old-fashioned service that our customers expect from us.
Why did you first start using Ordermentum?
We chose Ordermentum because they're market leaders with a customer-friendly platform that represents our brand well.
The integrated payment system and ordering system were exactly what we needed.
How has the Digital Catalogue helped you?
The Digital Catalogue has taken pressure off our office staff and put responsibility on the customer to manage their own orders.
We've streamlined everything because of the platform. No more orders by SMS, email, or phone unless there's a problem.
The way products are organised in categories with photos has assisted greatly with marketing. It's so user-friendly for customers and makes it easier for products to sell themselves, while being transparent with pricing too.
This has given us the time to develop new products for the Sydney cafe market and spend more time speaking to customers about how we can add value to their cafes.
How have Payments through Ordermentum made running your business easier?
Prior to Ordermentum, there would be multiple calls and text messages being sent out just to chase payment from customers.
With Payments in place, we have better cash flow and we're no longer making those uncomfortable phone calls chasing customers for payment.
What has your experience been with Growth Engine?
Growth Engine has helped us with an extra layer of exposure to the market - and every business needs at least one low-effort channel for leads, otherwise acquisition can become very expensive.
How do the Insights features help your business?
You don’t always have time to deep dive in to the analytics behind your business, but the beauty of Insights is that it gives us a quick glance at how we're performing over any given time period.
What has your experience been with Sign Up Links?
Sign Up Links have worked wonders as an addition to our business cards, flyers, and promotional material. It's such an easy way to sign up customers during cold calling because there’s so little friction.
What would you say to another supplier considering using Ordermentum?
We always promote Ordermentum to others because we’re happy and it’s made such a huge difference to our business. We’ve been around a long time and one thing is for sure - your business has to keep evolving. That’s what keeps you thriving.
Ordermentum has grown supplier businesses all over the country and we want to help you.
Book a FREE, fast demo and see what's possible for your business.
At a glance
- SUPPLIER La Spiga Bakery
- LOCATIONNSW
- INDUSTRYBakery
