ACIDE: “See clean, organised orders coming in…that’s a good feeling"
"It’s reduced admin hours significantly and allowed us to focus on higher-value tasks: like developing new products, improving logistics, and building stronger customer relationships. It’s also helped us train staff faster, because the system is clear and simple to use."
Jon Bussell, Founder, ACIDE™
Jon Bussell had spent years running a charcuterie business, making terrines, pâté, black pudding, everything from scratch, but eventually the grind caught up with him.
The craft was there, but the joy was fading. Then he looked at the zucchini pickles they'd always made to go alongside the meats, noticed how much people loved them, and had though: why not just make killer pickles?
That clarity turned into ACIDE™. What began as backyard batches - hand-sliced on a mandoline, salted into Cambros - has scaled to 500kg a week.
ACIDE™ made the deliberate choice to self-distribute, wanting to stay close to stockists and control how the product reached people. As order volumes grew, that hands-on approach needed structure behind it.
"We needed a better way to take and manage orders without spending every night replying to texts or chasing payments," says Jon. Ordermentum gave them that, and with it, the headspace to focus on the product and the people making it.
We spoke with Jon about how Ordermentum is supporting ACIDE’s growth journey.
What are the main challenges you’ve had with scaling and growing your business?
Before we started using Ordermentum, the biggest challenge was the mess of managing order. They’d come in by email, text, phone call, or the occasional carrier pigeon. It was chaotic, hard to track, and easy to miss things. We also spent a lot of time just finding customers and following up manually, which took us away from actually growing the business.
Ordermentum helped streamline all of that. It made ordering easier for our stockists and gave us more time to focus on product, production, and building stronger relationships.
Why did you first start using Ordermentum?
We started using Ordermentum to simplify how we received orders from our wholesale customers.
We’d made a decision early on to self-distribute in Victoria rather than go through an external distributor, so we needed a system that made ordering easy for our stockists and manageable for our team. Ordermentum gave us a clean, centralised platform that saved us time, reduced mistakes, and let us stay in control of how we deliver and grow.
What have the main benefits of Ordermentum been when it comes to ordering admin?
It’s been a massive time-saver. Before Ordermentum, we were manually tracking orders that came in from emails, texts, and calls. It was messy, time-consuming, and prone to error. Now, everything’s in one place with the Digital Catalogue, so customers can see what’s available and order directly. No back-and-forth, no guesswork.
It’s reduced admin hours significantly and allowed us to focus on higher-value tasks: like developing new products, improving logistics, and building stronger customer relationships. It’s also helped us train staff faster, because the system is clear and simple to use.
What has your experience with payments been?
It’s been a big improvement. We’ve now set up all new customers to pay immediately through Ordermentum, which has helped massively with cash flow. Before, we offered 2-week terms, but many customers would stretch that to 6 weeks. It put a real strain on the business. Now, we get paid weekly, which is a huge relief.
The Xero integration is also a bonus. It makes reconciliation much easier and keeps everything clean on the backend. Overall, payments feel more controlled and predictable. We’ve saved a lot of admin time on reconciling payments. The process is streamlined, clear, and far less manual than it used to be.
Payments are now predictable — we get paid weekly instead of chasing overdue invoices for weeks on end. That consistency has made it easier to manage cash flow and plan ahead.
What has been your experience with Growth Engine?
Growth Engine has been really good.
We’re getting 1–2 new customers a week from it, which is huge for us. It’s taken the pressure off constantly having to chase leads ourselves and has helped us grow our VIC wholesale base more consistently. It’s great to have a tool that’s actually doing the work in the background while we focus on delivering a great product.
What has your experience been with Sign Up Links?
Sign Up Links have made onboarding much easier. When a new customer emails us, we just send them the link and they sign up themselves. No back and forth, no chasing details. It keeps things simple and professional, and gets them ordering fast. It’s definitely streamlined that part of the process.
How does the platform help you with promotions?
The platform makes it easy to upsell and promote new products. Customers see the full catalogue when they log in, so we don’t have to rely on them remembering what we’ve got. We’ve definitely had customers try new products just because they saw them in the Ordermentum store.
It also helps us look more professional, which builds trust with new stockists. Everything from the sign-up process to ordering feels smooth and well put together, and that reflects well on our brand.
What do you think of the Chat feature?
The customer Chat feature is great — it makes communication quick and keeps everything in one place.
Why do your venue customers love ACIDE™ ?
Because our products don’t sit on shelves. Whether it’s chefs or retail store owners, they love that ACIDE™ pickles are bold, full of flavour, and consistently high quality. Venues know our pickles elevate their dishes, and retailers know customers come in asking for them — and often end up buying something else too. It’s a win-win.
We also keep things easy: reliable delivery, simple ordering, and a product range that keeps evolving. People choose us because we care about flavour, we care about presentation, and we back it up with good service.
What's the venue experience like with you?
They get great pickles, fast, and they get looked after. From the moment they connect, it’s smooth: easy sign-up, access to our full range, and quick turnaround on orders. But it’s more than just logistics, we genuinely care about our customers.
What would you say to another supplier about Ordermentum?
We’ve already recommended it to plenty of others because it genuinely changed how we run the business. I love it. To open the laptop in the morning and see clean, organised orders coming in…that’s a good feeling.
If you’re serious about growing your business without losing your mind, use Ordermentum.
Ordermentum has grown supplier businesses all over the country and we want to help you.
Book a FREE, fast demo and let us answer all questions.
At a glance
- SUPPLIER ACIDE™
- LOCATIONMelbourne, Victoria
- INDUSTRYPickles




